There are many fashion e-commerce websites in the UK, but the best apparel e-businesses are the ones which focus on their customer's expectations and fears. As such, there are many factors that need to be considered when trying to become the best in the market.
Below are a few expectations and fears that many customers have:
- Product Visibility
- Search Capability
- Assistance
- Returns Policy
- Process
Product Visibility:
Most customers want to take a closer look when they are trying to buy a product. Therefore, an image magnifier option for product images is a must, so that the user can see the product in detail. As such, it is very important that fashion e-commerce websites in the UK have the proper functionality to fulfil this expectation.
Search Capability:
Customers always come to a website with expectations for what they might buy. It might be the colour, the shape, the size or a specific style. The website can provide this for the customer by making use of proper filters and a powerful search engine, which will make the browsing process a lot easier. The easier the browsing experience is to the user, the more likely they are to buy.
Assistance:
Different brands and manufacturers often have a different approach to sizing, and customers can sometimes feel a little confused about it. Providing information about the measurements in the product description or a product guide can help a lot. There are also other issues such as providing accurate material information. Including this in the product description is another important step to take, as if it isn't clear customers may not feel like buying.
Returns Policy:
Many customers hesitate to buy online due to tricky returns policies. It is very important that a return policy should be transparent, clear, understandable and easy to find, because it builds trust and confidence in customers.
Process:
From the point where the customer lands on the website up to the thank you page, it is crucial that the process should be user friendly. There are many cases where customers drop off due to a bad search engine experience or a complicated payment process. Due to such bad experiences customers will not only end up not buying in the moment, but also will prefer not to shop from that specific website in the future.
Universal Textiles did a lot of research about the issues that users are facing whilst shopping online and have made a system where users can browse and shop easily, and end up having a great shopping experience with us.
